Marketing Mix refers to the tactics that a company uses in order to promote its product or brand. Originally the Marketing Mix Elements consisted of the 4Ps of Marketing: Price, Product, Promotion, and Place. These days, the definition has expanded to include other Ps like Packaging, People, Positioning and even Politics. All the elements that make up the marketing mix have a huge influence on the business plan. If handled right, it can lead to great success. But to achieve the optimum marketing mix, a lot of market research is needed.
1. Marketing Mix Course: This course helps students view the marketing mix of a company in accordance with its strategy. It prepares students who, in future in their corporate avatars need to look at the firm as a whole. Such professionals would be product managers, consultants, investment analysts and even entrepreneurs. It helps students of this course identify, evaluate and develop marketing strategies and evaluate a firm’s opportunities. It helps students identify the interdependence among the 4Ps and in the modern world, the 7Ps and how a change in one P and affect the equilibrium of the rest. With market conditions that change very fast and intense competition, this course prepares students to plan the right mix.
Students will pick up a number of skills during this course that will enable them to succeed in their venture, whether as an entrepreneur or as an employee of a company. It helps in undertaking crucial and critical tasks like competitor analysis which will enable a business to do a SWOT (strengths, weaknesses, opportunities, and threats) analysis. The impact of external factors like changes in the economic, social and political conditions and their impact on business are also learned apart from learning about the Elements of the Marketing Mix. It also helps students of marketing understand buying patterns and attitudes. A change in the buying patterns and attitudes of consumers directly impacts the marketing mix strategy of a firm.
Doing a marketing course requires a lot of hard work and dedication. Many of the students enrolled could be already working professionals and thus hard pressed for time. With assignments and projects to be submitted and exams to be studied for, the course can prove to be very demanding. This is where World Assignment Help steps in. With a panel of subject experts who are highly skilled in their own subject areas, students can be assured of top quality marketing mix assignment help.
In today’s ultra-competitive world, perfect marketing is the key to success. This is what students learn during this particular module of their marketing course. The 4Ps have now expanded to the 7Ps. This just goes to show that complexity in every aspect of life is on the rise. World Assignment Help with its team of dedicated and skilled writers who have practical and hands-on experience strives to reduce this complexity in a marketing student’s life by providing them online assignment help for marketing mix subject at every stage where required.
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